Introduction

shopper360 Ltd is a provider of shopper marketing services in the retail and consumer goods industry in Malaysia. It offers various marketing and advertising services across in-store experience to loyalty, retention, and repeat purchase. The group offers digital and non-digital in-store advertising mediums in retail chains, creative campaign development and mobile marketing services, events management, marketing programmes, marketing intelligence and analysis, and consumer relationship management services, among others. Its reportable segments are: Advertising and Marketing, Sales Execution and Distribution, and Others. Maximum revenue is generated from the Sales execution and distribution segment, which provides merchandiser, sales force and supervisory, and talent management services.