Introduction

PT Electronic City Indonesia Tbk is an Indonesia-based electronics retail company. Its segments consist of the Sales of branded electronic goods, the Rent, commissions for the sale of consignment goods, and others. The company's product is divided into four categories which include Audio-Video, Household appliances, Information technology and mobile devices, and Camera and office equipment. It offers services such as home delivery Service, installation, maintenance and repair, warranty extension, insurance, swap scheme, and alternative financing for customers. Additionally, to provide fast delivery it provides services such as EC Express, EC-service contract, and EC 24-hour repair. The firm generates the majority of revenue from Sales of branded electronic goods segment.